Social Media Trends
This UK survey, sponsored by Axonn Media, poses questions about the effectiveness of Content Marketing and has some telling input.
When asked whether they had a content marketing strategy, only 36% of participants said they had a documented content marketing strategy.
If you’re taking the time to develop a plan, make the extra effort and write it down.
It should be a living, breathing document that is well researched and developed. Create something that supports your brand, and captures your key objectives and goals.
Pull it out at least once a month to review it. An ideal time is when you run your monthly Content Marketing metrics. Check your blog traffic and all of your social media networks, and see what content is working.
Do you know which content is resonating with your audience?
If you’re not tracking your metrics, you’ll never know. Developing a strategy and tracking the response to your content is a surefire way and increasing your Content Marketing ROI.
For more insights from the Axonn Media, see their Infographic below: