IndieReCon Logo

Social Media Services at IndieReCon 2015

What is IndieReCon?

IndieReCon is in its third year, and it attained global reach in 2015 with it’s focus on Going Global. This self-publishing conference was held over a three day period on April 15-17, and offered almost round the clock online and live events targeted at indie authors.

It was free to attend, and a wealth of informative self-publising content was released hourly. This content included live Google hangouts, pre-recorded events, blog posts and Twitter chats. With well known acclaimed industry leaders sharing their knowledge and insights about being a indie author.

IndieReCon was founded in 2013 by two U.S. authors, S. R. Johannes and Ali Cross, who partnered with Orna Ross and the Alliance of Independent Authors (ALLi) in 2015 to broaden the event’s reach. The most enticing element of IndieReCon is that it is free to attend

My involvement in IndieReCon

I was part of the social media team who helped to publicize, promote and support the event. It entailed complete event immersion and included planning, creating and scheduling a constant stream of social media activity leading up to the event, and publicizing the events as they were released over the three days.


I owned and facilitated the event Facebook page and achieved my goal of increasing the audience size and level of engagement within the indie author community.

IndieReCon Facebook Likes


I owned and managed the IndieReCon activity for ALLi’s Twitter account @indieauthoralli, and was part of the social media team that contributed to the @indierecon Twitter account.

All of this scheduled and live Twitter activity was instrumental in helping our #IndieReCon event hashtag trend on Twitter.

Twitter Hashtag Trending #IndieReCon

Live Tweeting at IndieReCon

On the third day, IndieReCon hosted a live event at Foyles, London’s flagship bookstore, and Porter Anderson, Ian Sutherland and I live tweeted during the event.

Jay Live Tweeting at IndieReCon Foyles London

IndieReCon Speaker

As well as supporting the event from a social media perspective, I was also an IndieReCon presenter. I created an in-depth and extensive blog post focused on Pinterest for Authors.

IndieReCon Screen Shot Pinterest for Authors Jay Artale

My article received an extraordinary high volume of interaction and audience engagement, and I was bowled over by the volume of comments and social media sharing the article received. I shouldn’t have been surprised really, because it really was packed to the brim with so much relevant information, and shows authors how to leverage Pinterest to promote their books and build their author brand using pins and boards.

IndieReCon 2016

In 2016, the Alliance of Independent Authors will be taking the organizational lead of IndieReCon and author David Penny and I working in partnership with Orna Ross to take IndieReCon to new heights.

David and I are revamping the website to make sure all of the content is accessible and discoverable. It’s high-quality content that needs to be optimised, so that as many authors can benefit from the expertise that was shared at IndieReCon 2015. I’m so excited to be in partnership with Orna and David for IndieReCon 2016 — the indie author world is our oyster, so get ready for the pearls of wisdom were bringing you next year