Twitter Tips

Here’s my list of 5 top tips for using Twitter effectively to build your on-line presence.

1. Keep Tweets Short
2. Use Hashtags
3. Use images
4. Add a Call to Action
5. Don’t Oversell

Here’s the details behind each of these:

1. Keep Tweets Short

• Just because you have 140 characters doesn’t mean you have to use them.
• If you use up all the characters that doesn’t leave any space for retweeters to add additional commentary or calls to action
• Keep it short – to get your tweets read
• Short tweets are 17% more likely to get engagement than long tweets

2. Use 1 or 2 Hashtags

• Less than 25% of brands are using hashtags in their tweets. But hashtags receive twice the amount of engagement.
• Hashtags are a great way for new followers to find relevant content.
• Don’t use too many hashtags – or the engagement level will drop

3. Use Images

• A picture is worth a thousand words and they really capture your attention.
• Tweets with pictures or links receive twice the engagement as text only tweets.

4. Add A Call to Action

• Asking the community to retweet really does work on Twitter.
• Tweets with “RT” or “Retweet” receive 12x higher shares.

5. Don’t Oversell

• Twitter is about connecting and sharing
• It’s old to promote your products and activities, but don’t oversell
• Too much selling will drive your followers away.

The Twitter Cheat sheet is from Buddy Media and is a useful reminder to have on your desk when you’re creating your Twitter Content.

Happy Tweeting!